Michael Dayes is a specialist copywriter with a focus on writing for response.
A response could be a prospect registering for a free event when they are supposed to be working on an urgent project for their boss. Or it could mean a prospect clicks on an advertisement to spend money that they don't even have. It also could see them visiting a store when they should be visiting their sick grandmother in hospital.
He has been writing copy for a mixed bag of clients for over 20 years including the famous, the not so famous, the not at-all-famous and the famous for all the wrong reasons.
He has written everything from telemarketing scripts (sorry if you got one of those calls late at night!), speeches for State Parliament (yawn!), brochures, flyers, websites, emails, billboards, advertisements offline, social media and the rest.
His favorite type of client is one who is reasonable and open to new possibilities.
Customer acquisition services beyond copywriting:
The types of activities that fall within the scope of his work: Market research design and execution, art direction, negotiating media, offline and online media scheduling, lifetime value analysis, tracking and assessment of promotional variables.
Michael works off a fixed rate for all activities related to copywriting and customer acquisition: Aus $150.00 per hour.