Michael Dayes is in a continuous cycle of gathering information on behalf of his clients, proposing customer acquisition tests, executing approved concepts, tracking results and scaling those tests that work. What works becomes a part of his clients ongoing business processes. The most typical format for doing this is to have a scheduled weekly block of time to work exclusively for a client on an ongoing basis. He applies customer acquisition principles, theory and 15 years of applied experience in dozens of industries, working in both online and offline media environments.
The types of activities that fall within the scope of his work: Market research design and execution, copywriting, art direction, negotiating media, offline and online media scheduling, lifetime value analysis, tracking and assessment of promotional variables.
Michael works off a fixed rate for all activities related to customer acquisition: Aus $150.00 per hour.