Michael Dayes is a specialist copywriter and marketer with a focus on writing for response.
Most marketing writers claim that they can write for response. Most clients would argue, from experience, that they cant.
A response could be a prospect picking up the phone, walking into a store, visiting your website or clicking on a button. It's any real world action.
Michael has been writing copy to acquire customers for a mixed bag of clients for over 20 years. This includes includes the famous, the not so famous, the not at-all-famous and the famous for all the wrong reasons!
He has written everything from telemarketing scripts (sorry if you got one of those calls late at night!), speeches for State Parliament (yawn!), brochures, flyers, websites, emails, billboards, advertisements offline, social media and the rest.
His favorite type of client is big or small but keen to discover - with testing - a shockingly effective new promotion for their enterprise.
Customer acquisition services beyond copywriting:
The types of activities that fall within the scope of his work: Market research design and execution, art direction, lifetime value analysis, tracking and assessment of promotional variables.
Michael works off a fixed rate for all activities related to copywriting and customer acquisition: Aus $150.00 per hour.